Board and Staff

Sherri Mitchell

Executive Director

Within minutes of meeting Sherri Mitchell, you’ll be captivated by her high-energy.

Sherri joined the Nassau County Economic Development Board in August of 2017 to spearhead the organization’s community workforce development initiatives. In November 2019 she has stepped in as Interim Executive Director and is currently working on establishing a sustainable, three-to-five-year strategic plan.

Her accomplishments include:

• Assembled a Community Think Tank comprised of human resource professionals, business owners, and decision-makers who share and formulate workforce best practices.
• Achieved Society for Human Resource Management Recertification allowing the NCEDB to serve as a facilitator for human resource training in Nassau County. Under Sherri’s leadership, industry experts hosted quarterly seminars and workshops for the Nassau County business community.
• Collaborated with Florida State College at Jacksonville (FSCJ) Nassau Campus to provide OSHA classes meeting the needs of our business community
• Formed the Nassau Industry Network to serve as a voice for current and future manufacturers in Nassau County, Florida. The Nassau Industry Network aims to elevate the role of manufacturing within the community, raise awareness of current and future jobs and skills, and develop the Women in Manufacturing initiatives. As a result, Nassau County made proclamations declaring October as Manufacturing Month.
• Conducted Hurricane Preparedness Workshops bringing experts from emergency management, insurance, utilities and law enforcement together to provide strategic and tactical resources and action plans to business owners and residents.
• Cultivated the Entrepreneur Program with the Nassau County School District to partner entrepreneurial-minded students with local business owners.
• Lead National Manufacturing Day activities including industry-related tours for students and teachers of Nassau County.

Prior to joining the Nassau County Economic Development Board, Sherri played a key role in supporting Jacksonville, Florida’s manufacturing community as the Director of Finance and Workforce Development of the First Coast Manufacturing Association.

Barbara Lowe

Marketing Director

Barbara is a highly accomplished and creative marketing professional with a strong background in graphic design and extensive experience in developing and implementing successful marketing strategies. Recognized for driving brand growth for small businesses and non-profits through innovative brand identity creation, strategic planning, and effective team leadership.

Prior to joining the Nassau County Economic Development Board, Barbara worked as a freelance graphic designer offering her services to small minority-owned businesses looking to create  unique brand identities in saturated markets.

When Barbara is not working, she enjoys drawing, painting, doing DIY projects around the house, and traveling with her husband and daughter.

Tim Richardson

Office Manager

Tim is a seasoned Food Service and Event Manager known for his dynamic leadership and expertise in hospitality management. He excels in driving financial growth, improving operational efficiencies, and enhancing client satisfaction. Tim has led diverse teams in various high-profile venues, utilizing his strong skills in event logistics, contract negotiation, and staff training. He holds a Bachelor of Business from Southern Connecticut State University and a Master of Science in Supply Chain Management from Syracuse University.

Tim is passionate about boosting the local economy by building relationships, facilitating resource sharing, and marketing all that Nassau County has to offer.

Outside of the office, he's spending time with his wife and children, playing outside with the dogs, or planning the next family trip.

Jessie Jarrell

Marketing Associate

Jessie Jarrell brings extensive expertise in communications and social media to the Nassau County Economic Development Board. A Nassau native raised in Callahan, Jessie earned her Bachelor of Science degree in Communications from Florida State College at Jacksonville.

Outside of work with NCEDB, Jessie enjoys spending time with her family, hunting for shark teeth, camping, and traveling. She is passionate about real estate and recently obtained her Real Estate License. Additionally, Jessie is dedicated to education and teaches part-time at local schools in our community.